Learn how a B Corp is a force for good by being better for workers, the community and the environment.
Thank you to Stonyfield for sponsoring this post.
Think about the way you shop. As you go about buying the things you need for your busy life – the food, the gear, the services – do you choose based on price, function, convenience? That’s the way most of us shop – so don’t feel bad.
But if we want to make our money go further in the world – maybe we should be thinking about something else: the commitment of the company to social and environmental values.
The concept of “shopping your values” is not new, but it’s easy to forget in the whirlwind of life. I know many of you already buy organic, nonGMO and fair trade. Maybe you also look for certifications for animal welfare or safer beauty and personal care products. Did you know there’s a certification for entire companies too?
Let me introduce you to the concept of a B Corp.
What is a B Corp?
B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk.
“B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.”
B Corps want to be part of something bigger than just selling products.
B Corps want to advocate for change, to protect rights and to pass legislation.
B Corps want to use their business as a force for good.
The B Corp as a Force For Good
When you choose to buy from a B Corp you are supporting a business model that is better for workers, better for the community and better for the environment.
B Corps are:
- 68% more likely to donate at least 10% of profits to charity
- 55% more likely to cover at least some of health insurance cost to employees
- 47% more likely to use on site renewable energy
- 2.5 x more likely to give employees paid time off to volunteer in the community
- 28% more likely to have women and minorities in management
Awesome B Corp Brands
(*affiliate links ahead)
Stonyfield, who sponsored this post, recently became a B Corp. Given Stonyfield’s mission of healthy people, healthy food, healthy planet and healthy business, becoming a B Corp made complete sense! I’ve been a heavy user of Stonyfield for a long time and this gives me just one more reason to feel really good about that choice!
To celebrate receiving the B Corp certification, Stonyfield rounded up a bunch of other great B Corp brands:
Purely Elizabeth (best granola ever!)
King Arthur Flour (very high quality flour – my husband swears by it for bread baking!)
Beautycounter (excellent quality, non-toxic beauty and personal care products)
Preserve (products made from recycled plastic)
Pukka Tea (so many great flavors!)
Method (cleaning products)
Pete & Gerry’s (organic, free range eggs)
There are many, many more B Corp brands – you can search for them here.
And by the way: Stonyfield 100% Grassfed Greek + Purely Elizabeth Granola = match made in heaven!
What are your favorite B Corp Brands?
(*If you make a purchase using an affiliate link, I may receive a small commission. Thank you for supporting Mindful Momma if you do!)