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Simple Inspired Natural Living


Best EWG Verified Products For a Non-Toxic Beauty Routine

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This guide to EWG Verified products will help you find certified natural, non-toxic personal care and beauty products for the whole family. 


EWG Verified Products

 

One of the toughest things about making the switch to natural, non-toxic bath & body products is knowing whether or not the product you are considering is actually safe and healthy.

You may pick up a product in the store and see “natural”, “botanical” or “clean” on the label. But what does that really mean? Nothing.

Turn the package over and take a look at the ingredients list. You’ll likely see a list of strange-sounding names, even on a product that actually does contain natural ingredients. 

So where does that leave you? Confused and frustrated perhaps?

Yikes! I don’t want you to be confused and frustrated. My goal is to help make it EASY to find the natural, healthy, eco-friendly, non-toxic products that work for YOU!

How Certifications Help

Safer products can be identified in a number of ways and I talk about them in this post: How to Buy Non-Toxic Beauty & Personal Care Products.

For starters, you should be aware of the worst ingredients to avoid in personal care and beauty products. You can also use apps like Skin Deep or Think Dirty to get ratings for products or ingredients.

But the easiest tip of all is to look for a trusted certification on the package label. Next time you are shopping, keep your eyes out for these 3rd party certifications for beauty and personal care products: EWG Verified, MADESAFE certified, USDA Organic and NSF/ANSI 305. 

Today, I am going to delve into the details of the EWG Verified certification and show you some brands and products that carry it. 

EWG Verified

EWG VerifiedEWG Verified is the gold standard for personal care and beauty products from the Environmental Working Group.

If you are familiar with the Skin Deep Cosmetics Database, you know that products are rated on a scale of 1 to 10 in terms of safety (1 being the best score and 10 being the worst). The EWG Verified mark goes even further and means the products have met the strictest standards of all. 

All EWG Verified products:

  • Contain ZERO ingredients of concern from the unacceptable list
  • Provide full transparency and ingredient disclosure, including fragrance components
  • Are scrutinized by a team of toxicologists, chemists and epidemiologists
  • Follow manufacturing processes that ensure the safety of their products

To receive the EWG Verified seal, companies must apply and go through a rigorous approval process including documentation of ingredients and manufacturing processes.  

EWG Verified Personal Care Products

EWG Verified Products  & Brands I Love

I may receive commissions from purchases made through links in this article. Full Disclosure

When I see the EWG Verified mark on a product, I can trust that the product is free from harmful chemicals and is totally safe to use. Unless you have an allergy to a specific ingredient, you don’t even need to check the ingredients list because the seal of approval is already there! 

On the EWG website you can search for products that are EWG Verified – including skin care, baby care products, makeup, hair care, sun care and more. 

Here are some of my favorite EWG Verified products and brands:

Avalon Organics: Shampoo & conditioner

Babo Botanicals: Baby products including baby wash

Babytime by Episcential: Baby products including diaper rash cream

Beautycounter: Countertime & Countermatch skin care regimens, cleansing balm, shampoo & conditioner, mascara, lip gloss, diaper rash cream and more.

Dolphin Organics: Baby products including baby lotion

Everyone: Body lotion, hair care, skin care, hand sanitizer, baby bath and more.

Juice Beauty: Antioxidant Serum (one of my top skin care products!)

EWG Verified Personal Care Products

Mineral Fusion: Over 100 skin care and cosmetics products including the lip tints and mascara that I love!

MyChelle: Fruit Fiesta Peel (an excellent anti-aging product!)

Original Good Goods: Lip balm and Lavender Spray Lotion 

Purely Great: Deodorant – stick and creme

Thinkbaby: Baby bubble bath and diaper rash ointment

Vika’s Essentials: Organic skin care products (made in Minnesota!) including Anti-Wrinkle Serum 

W3LL People: Cosmetics including mascara and foundation sticks

EWG Verified Personal Care Products

More EWG Verified Products & Brands

These are EWG Verified brands that I have not tried yet but have good reputations for quality and transparency. 

ATTITUDE: Baby products, hair care, and body care

David’s: Toothpaste 

Dr. Brite: Toothpaste and mouthwash

Graydon: Skin cream

made of: Baby care products

Natracare: Baby wipes

Do you have a favorite EWG Verified product? Please share in the comments!

 

 

 

Sustainable Swaps Guide

Related

  • 4 Certifications To Help You Shop For Safer Beauty Products4 Certifications To Help You Shop For Safer Beauty Products
  • Top 12 Toxic Ingredients to Avoid in Beauty & Personal Care ProductsTop 12 Toxic Ingredients to Avoid in Beauty & Personal Care Products
  • How to Buy Non-Toxic Beauty and Personal Care ProductsHow to Buy Non-Toxic Beauty and Personal Care Products
  • How to Find the Natural Deodorant that Works Best For YouHow to Find the Natural Deodorant that Works Best For You
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Filed Under: Featured, Non Toxic Beauty, Non-Toxic Personal Care, Non-Toxic Products, Personal Care, Shopping Tagged With: beauty products, certifications, EWG, EWG Verified, personal care products, Skin Deep

About Mindful Momma

Micaela Preston is natural living educator and safe and sustainable product activist. She has spoken at conferences and events, has lobbied for safer chemical laws, and has consulted with many brands and businesses. Her book, Practically Green: Your Guide to Eco Friendly Decision Making was published in 2009.

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Comments

  1. Pamela says

    February 15, 2020 at 11:49 am

    Do these products test on animals

    Reply
    • Micaela says

      February 15, 2020 at 3:14 pm

      I don’t believe animal testing is part of the EWG Verified certification. You’ll have to check with the companies individually on that one!

      Reply
  2. Patricia says

    December 23, 2020 at 6:00 am

    Hi Micaela! It’s weird, but this is the first time here, but definitely not the last. In 2020 I decided to become more eco-friendly and I try to either create natural cosmetics myself at home, or I use proven eco-friendly brands. I like Avalon Organics a lot and I buy detergents from the Attitude shop. Now I’ve found a cleaning company from Canada that sells its eco-friendly cleaning products and I wonder if it’s worth a try. These are EWF Verified products, have you ever tried them? It’s this page: aspenclean Is it worth it or not?

    Reply
    • Micaela says

      December 23, 2020 at 10:33 am

      I have not tried Aspen Clean. Let me know what you think if you try it. I’m a big fan of Attitude – another Canadian brand!

      Reply

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Hi there – I’m Micaela!

Micaela Preston I'm here to help you make lifestyle and product choices that are better for your health & the planet!
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