Best Sustainable Makeup Brands for Eco-Friendly & Plastic-Free Beauty
If you’re searching for sustainable makeup brands that are as good for the planet as they are for your skin, you’re in the right place. I’ve gathered the best eco-friendly makeup brands with clean ingredients, sustainable packaging, refillable compacts, and plastic-free options so you can create a lower-waste beauty routine with confidence.
Take a look in your makeup drawer and tell me what you see. A lot of plastic tubes, compacts, and containers? Yep, that’s about right.
Most makeup—whether it’s from conventional or clean beauty brands—comes packaged in plastic. Plastic is cheap and convenient, but it creates a lot of waste and has a significant environmental impact. That’s why I’m always looking for ways to reduce plastic use in my daily routine, including my beauty products.
If you’re making the switch to cleaner beauty products, it’s worth seeking out sustainable makeup brands that offer refillable, recyclable, or plastic-free packaging options. Fortunately, the beauty industry has evolved, and there are now many eco-friendly makeup brands committed to reducing waste through innovative, low-impact packaging.
In my opinion, the best non-toxic makeup brands are also sustainable makeup brands—ones that prioritize safer ingredients, environmentally friendly practices, and packaging that helps keep unnecessary waste out of our landfills.
At Mindful Momma we only endorse products we’ve personally researched, tested, and honestly love. We may receive commissions from affiliate links in this article including Amazon Affiliates. Full Disclosure
Why Choose Sustainable Makeup Brands
Sustainable makeup brands help reduce waste by using refillable, recyclable, compostable, or plastic-free packaging. Many also prioritize ethically sourced ingredients, cruelty-free formulas, and lower-impact manufacturing practices. Choosing eco-friendly makeup brands is a simple way to reduce the environmental footprint of your beauty routine.
Best Sustainable Makeup Brands with Eco-Friendly Packaging
Next time you are shopping for makeup, consider these clean beauty brands that prioritize low waste, sustainable packaging too. Rest assured that all of these brands are high quality, use clean ingredients and avoid the artificial and potentially toxic chemicals that are in most conventional makeup products.
Counter
About the brand: Counter was founded by clean beauty pioneer Gregg Renfrew, with a mission to create high-performing makeup made with ingredients you can trust. Counter is committed to raising the standard for clean beauty by combining luxurious formulas, safer ingredients, and products that deliver real results. If you’re looking for makeup that feels polished and professional while aligning with your clean beauty values, Counter is a brand worth exploring.
Sustainable packaging: While not a zero-waste makeup brand, Counter incorporates recyclable packaging and thoughtfully designed components intended to reduce environmental impact where possible. The brand also focuses on creating high-quality products that consumers will use consistently, helping to minimize unnecessary waste.
Product ingredients: Counter is known for its rigorous ingredient standards and commitment to clean beauty. Products are formulated without many ingredients commonly restricted through the brand’s ingredient screening process, while still delivering the performance and wear consumers expect from premium makeup.
Best products:
- Skin Twin Featherweight Foundation provides lightweight, buildable coverage and is formulated with hyaluronic acid to help skin look smoother and more hydrated. (comes in glass bottle)
- Cheeky Clean Cream Blush is a versatile cream blush that can be used to create a healthy, natural flush and is easy to blend for an effortless look. (refill available)
- Lid Glow Cream Shadow delivers a luminous, buildable wash of color in six flattering shades. The lightweight cream formula is infused with soothing ingredients like cucumber, chamomile, coconut oil, and shea butter, and blends easily from a subtle daytime look to a soft smoky eye—no brushes required. Plus, it’s EWG Verified and comes in a glass container.
- Skin Twin Creamy Concealer delivers medium, buildable coverage with a lightweight, creamy texture that blends seamlessly into the skin. Infused with hyaluronic acid and squalane, it helps hydrate while brightening under-eyes, concealing blemishes, and creating a natural-looking finish that never feels heavy or cakey. (glass container)
Axiology
About the brand: When founder Ericka Rodriguez could not find a vegan lipstick that performed, she invented her own vegan lipstick formula. If you are looking for a vegan, cruelty-free makeup brand, Axiology is a great one and in my opinion, Axiology makes the best zero-waste makeup products around!
Sustainable packaging: These multi-tasking makeup crayons and sticks are 100% zero waste with plastic-free packaging. Lip-to-Lid Balmies come wrapped in recyclable paper and packaged in a box made from recycled trash by a women’s cooperative in Bali. Multi-Sticks are packaged in 100% FSC certified paper, recyclable push tubes. Love how they strive to a minimal impact on the planet, and a positive impact on people!
Product ingredients: The 10 ingredient formula is all natural, palm oil free and certified vegan and cruelty free by PeTA.
Best products:
- Lip-to-Lid Balmies come in a wide range of colors and can be purchased individually or in sets.
- Multi-Sticks are softer and more hydrating than Balmies and are a better fit for those with dry skin.
- Highlighter colors also available.
Get 15% off when you sign up for the Axiology email list.
Oceanly
About the brand: ATTITUDE is committed to making products that are better for human health and the planet.
Sustainable packaging: The Oceanly line of makeup is packaged in compostable cardboard containers that are completely plastic free.
Product ingredients: All products are made with 99%+ natural origin ingredients and are EWG VERIFIED™ by the Environmental Working Group.
Best products:
- Cream Blush Stick – available in 5 colors, provides 380 uses per stick
- Cream Highlighter Stick – available in 2 colors, 355 uses per stick
- Tinted Oil Stick – available in 4 colors, 80 uses per stick
- Cream Eyeshadow – available in 6 colors
- Mascara – available in 3 colors
Read my full review of Oceanly makeup products!
Get 15% off with code MINDFULMOMMA15 at checkout.
Elate Cosmetics
About the brand: Elate Beauty and founder Melodie Reynolds are on a mission to create sustainable, low-waste beauty products without compromise, for everyone. The company has a goal of becoming the first zero waste cosmetic company, and they are well on their way! Their Capsule Beauty concept encourages minimal purchases of products that work best for you.
Sustainable packaging: Products are packaged in sustainable, FSC certified bamboo, glass and aluminum, with a minimum of recycled plastic. Bamboo palette containers are refillable. Elate is a member of the PACT collective recycling program.
Product ingredients: Ingredients are natural (about 75% organic) and 100% vegan.
Best products:
- Blush Balm: Moisturizing cream for cheekbones and eyelids. Comes packaged in compostable sugarcane packaging.
- Pressed Powder Foundation: Hydrating, organic pressed powder foundation in a refillable bamboo compact.
Shop Elate Cosmetics at EarthHero
RMS Beauty
About the brand: After many years in the makeup industry, founder Rose-Marie started RMS Beauty in order to help women use non-toxic and sustainable makeup products as part of a healthy lifestyle. Known best for their creamy, coconut oil based makeup in glass packaging. If you are looking for a mostly organic makeup brand, RMS Beauty is a great option!
Sustainable packaging: Cream products are housed in recycled glass pots with metal tops. Some refillable products are also available. Boxes are made from 80% post-consumer recycled fiber and manufactured using 100% wind power. All packaging is minimal, recyclable or reusable. RMS Beauty is a member of the PACT collective recycling program.
Product ingredients: RMS Beauty products are formulated with raw, food grade and organic ingredients in their natural state. Minimal heat is used in the manufacturing process in order to keep all nutrients and healing properties alive. All ingredients are GMO-free. Note: the line is cruelty free, but not vegan (beeswax is part of many of the cream formulas). Cream products are rated 1 by EWG.
Best products:
- Luminizer – a creamy highlighter (one of my fav makeup products!)
- UnCoverup – a concealer that doubles as a light foundation
- Lip2Cheek – a multitasking lip & cheek color
- Eyelights Cream Eyeshadow – creamy, buildable eye shadow in metallic hues
RELATED: Zero Waste Swaps for the Bathroom
Kjaer Weis
About the brand: Danish born makeup artist Kirsten Kjaer Weis had a vision to create luxury beauty products that were organic and sustainable too. After She worked with a designer to create a practical but stylish refill system.
Sustainable packaging: All makeup products are refillable – even the lipsticks and mascara! Face products (blush, foundation, eye shadow) have a choice of compact – either the original metal or the new red paper packaging – both refillable of course!
Product ingredients: Ingredients are certified natural or organic by the CCPB (Controllo e Certificazione Prodotti Biologici), a prominent European certification body. Note: Kjaer Weis products contain beeswax, so are not vegan.
Best products:
If you’re looking for safer lip color too, check out my guide to the best non-toxic lipsticks and lip glosses.
Tata Harper
About the brand: Based on a farm in Vermont, Tata Harper specializes in botanical skincare and cosmetics.
Sustainable packaging: Glass containers with metal lids, sustainable packaging made with 100% post-consumer materials and soy based inks.
Product ingredients: Tata Harper sources high-quality, natural ingredients from their own farm and around the world.
Best products:
- Vitamin Infused Cream Blush – made with moisturizing ingredients and packaged in a green glass pot
Izzy
About the brand: Shannon Goldberg founded Izzy with the goal of creating a zero-waste makeup brand that would contribute to a brighter future for her daughter. The company has CarbonNeutral certification, which means that their carbon footprint has been reduced to zero through a combination of measures.
Sustainable packaging: The stainless steel tubes can be refilled thousands of times and wands and brushes are reground, remolded and reused over and over again. Refills are shipped in sustainable mailers.
Product ingredients: Izzy makeup products are formulated with clean, cruelty-free, vegan ingredients and are free of gluten, GMOs, alcohol, oil, parabens, phthalates, silicone, and talc.
Best products:
- Zero Waste Mascara – Compared to the industry standard, Izzy mascara has a 78% smaller carbon footprint after 25 refills. (the perfect zero waste mascara!)
- Zero Waste Brow Gel – Available in clear or a variety of shades
- Zero Waste Lip Gloss – Buildable color in two signature shades
Fat & the Moon
About the brand: Fat & the Moon was founded by Rachel Budde, an herbalist who wanted to create handcrafted, herbal body care and makeup products to people seeking natural and non toxic alternatives.
Sustainable packaging: Fat & the Moon products are packaged in glass jars, aluminum tin containers and paper shakers. Packaging is meant to be reused, recycled or composted at the end of it’s life.
Product ingredients: Products are made in small batches out of herbal ingredients that are sourced from farmers that align with their Earth First values.
Best products:
- Lip & Cheek Stain – A multi-use, plant-based stain for the lips and cheeks
- Beam Highlighter – Provides a mineral-based glimmer anywhere you want to add some glow
- Eye Coal – A cross between an eyeliner and an eyeshadow
River Organics
About the brand: River Organics is a small sustainable, vegan beauty company located in Wilmington, North Carolina.
Sustainable packaging: Products are hand poured into eco-friendly paper tubes
Product ingredients: A mix of plant oils and butters, along with conflict-free mica and iron oxides
Best products:
- Blush Sticks – Easy to apply, vegan blush formula
- Tinted Lip Balm – An ultra-hydrating, tinted lip balm with sheer color
- Long Lash Mascara – Vegan cake mascara formula made with coconut oil, clay and castor oil. “Spoolie” mascara wand available for purchase.
Dab Herb
About the brand: Etsy shop selling hand crafted makeup using certified organic healing plants as pigments and coloring and packaged in glass, metal or paper containers. Most products are refillable as well.
Sustainable packaging: Everything is packaged in glass, metal or paperboard containers.
Product ingredients: Most ingredients are certified organic and many are wildcrafted herbal ingredients.
Best products:
P.S. Don’t forget your zero waste makeup rounds for removing and applying makeup!
Not Makeup
About the brand: Small business selling handmade natural products for color and glow.
Sustainable packaging: Everything comes in a biodegradable paperboard container.
Product ingredients: All natural ingredients with colors from roots and seeds.
Best products:
- TINT – for cheeks, lips or whatever
- BALM – lip balms that also double as hand lotion and body salve
- Gift set with adorable handmade makeup bag
Where to Buy Sustainable, Eco-Friendly Makeup Brands
If you are looking for stores that carry clean + zero waste makeup brands, here are some of my favorite resources:
What Makes a Makeup Brand Sustainable?
So what makes makeup packaging sustainable? Let’s answer a few questions:
Does recyclable packaging count? It’s easy to get lulled into thinking that if we recycle plastic, we’ve solved the problem. The truth is that 91% of plastic is not recycled at all. Plus, most plastic makeup tubes and compacts are not recyclable anyway. If all a company is doing is bragging that you can recycle their plastic containers, then no – that’s not sustainable. But if they are using sustainable materials that are also recyclable at the end of their useful life, then yes – that is great.
Does sustainable packaging have to be plastic-free? It’s pretty hard to create makeup packaging that is 100% plastic free – although some brands manage to pull it off! (Axiology is a great example) Any company that is striving to reduce plastic waste is taking a step in the right direction in my opinion.
Can makeup packaging be zero waste? Zero waste is a great inspirational goal, but most brands aren’t there. (see some of the Etsy shops I mention below for as close to zero waste makeup as you’ll get!)
How about refillable makeup? I’m a huge fan of refillable makeup packaging! It’s not very common but a few brands are doing it! (see Elate, Kjaer Weis and Alima Pure below)
Sustainable makeup packaging comes in lots of forms. Let’s take a look at some of them:
- Glass: used for bottles, containers and tubes (likely recyclable)
- Metal: used for lids and tubes (might be recyclable)
- Bamboo: used for makeup compacts and lipstick tubes (compostable)
- Paperboard tubes: used for lipsticks and cheek colors (biodegradable/compostable packaging)
- Post consumer recycled paper: used for boxes (recyclable)
- FSC-certified paper: used for boxes (recyclable)
- Recycled plastic: used for bottles, compacts, tubes and other parts (bottles may be recyclable but most other items are not)
Don’t worry about being perfect – just do your best to avoid the plastic bottles, tubes and extra outer packaging, and look for cosmetics packaged in sustainable materials as often as possible.
RELATED: Best Natural Lip Balm for Daily Use
Frequently Asked Questions About Sustainable Makeup Brands
What are the most sustainable makeup brands?
The most sustainable makeup brands use refillable, plastic-free, compostable, or recyclable packaging while also prioritizing clean ingredients and ethical sourcing. Brands like Axiology, Elate, Oceanly, and Kjaer Weis are leaders in sustainable beauty.
What is zero waste makeup?
Zero waste makeup refers to cosmetics designed to minimize packaging waste through reusable, refillable, compostable, or plastic-free packaging.
Are eco-friendly makeup brands also non-toxic?
Many eco-friendly makeup brands focus on both sustainability and safer ingredients, avoiding common chemicals such as parabens, phthalates, and synthetic fragrance. However, it’s always smart to check ingredients before you buy.
What makes makeup packaging sustainable?
Sustainable makeup packaging may use glass, aluminum, bamboo, FSC-certified paper, recycled materials, or refill systems that reduce waste over time.
Are plastic-free makeup brands effective?
Yes. Many plastic-free makeup brands offer performance comparable to conventional cosmetics while significantly reducing packaging waste.
What’s your favorite sustainable makeup brand? Let me know in the comments!
RELATED: Learn about safe mineral makeup
All I want to do is thank you from the bottom of my heart for your website and all your expertise when it comes to healthy products for inside our body and on the outside of our bodies. I’ve followed you for years and your amazing and God Bless You and all your hard work for all who want a healthy life. Just an awesome beautiful lady. ❤️❤️❤️
Thank you so much for your sweet comment Linda – you made my day!
I enjoyed this article very much. Have you heard of Crunchi brand? I’m curious what your thoughts are about them.
I’m not familiar with Crunchi. I’ll keep my eyes out for it!
What happened to mentioning Crunchi? I find them to be the most honest, high quality, nontoxic brand around.
I haven’t tried Crunchi but hope to someday!
ILIA cosmetics has the best tinted lip balm! It is a very close dupe of a well known dept store brand lip balm but is non toxic and feels wonderful on my lips. I’ve tried some of their other products and I have been pleased . The lip balm is my favorite.
I just tried the ILIA tinted lip balm and I love it too! I’ll be adding ILIA to this post soon – such a great brand!
Thank you for this amazing long list! Super helpful. There is also a shop that has a lot of vegan a crueltyfree personal care in case you dont want to read every label: https://nottodiefor.us/
Good to know!
What are your thoughts on Arbonne products? I’m not a rep, I’d just like to know your thoughts on it bc I do use their products.
I haven’t looked into Arbonne yet.
Great information! Thank you for doing all the research!! Any comments or info on Jane Iredale? Wondered how clean that make up/skin care is. Thanks again for all your work! Love this site!
I haven’t researched or tried Jane Iredale products yet – but they are on my radar!