Best Non-Toxic Toothpaste Brands (With & Without Fluoride)

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Quick Comparison of the Best Non-Toxic Toothpaste Brands

To help you narrow down the options, I’ve compared the top non-toxic toothpaste brands based on fluoride content, hydroxyapatite, kid-friendly flavors, and overall value.

Brand	Best For	Fluoride-Free	Hydroxyapatite	Kids Flavors	Price Range
Fygg	Best Overall	Yes	Yes (Nano)	Yes	$$$
Risewell	Best for Remineralization	Yes	Yes (Micro & Nano)	Yes	$$$
Boka	Best Flavor Variety	Yes	Yes (Nano)	Yes	$$$
Cocoshine	Best Whitening	Yes	Yes (Nano)	No	$$$
Wellnesse	Best for Families	Yes	Yes (Micro)	Yes	$$$
ATTITUDE	Best EWG Verified	Yes & No	Some Formulas	Yes	$$
David’s	Best Sustainable Packaging	Yes	Some Formulas	Yes	$$
Essential Oxygen	Best Organic for Sensitive Teeth	Yes	No	No	$$
Dr. Bronner’s	Best Organic Ingredients	Yes	No	No	$$
Jack N’ Jill	Best for Babies & Toddlers	Yes	No	Yes	$$
Hello	Best Budget Pick	Yes & No	No	Yes	$
Tom’s of Maine	Best Easy-to-Find Option	Yes & No	No	Yes	$

My top recommendations: Fygg is my favorite overall non-toxic toothpaste, Jack N’ Jill is my favorite toothpaste for young children and Tom’s of Maine is my top budget pick.

How I Chose These Non-Toxic Toothpaste Brands

I’ve been researching non-toxic personal care products for nearly 20 years, and oral care is one area where ingredient choices can make a big difference.

For this guide, I evaluated toothpaste brands based on ingredient safety, fluoride content, hydroxyapatite formulas, flavor transparency, EWG ratings, and overall value. I also considered factors like kid-friendly options, availability, and whether the brand uses ingredients that support enamel health and cavity prevention.

Whenever possible, I included products that I’ve personally tried or researched extensively so I can share my honest experience alongside the ingredient analysis.

Best Non-Toxic Toothpaste Brands

Let’s take a deeper dive into some of the best natural toothpastes you’ll find out there in the world – including organic toothpastes, whitening toothpaste, kids toothpaste and more!

Many of these I have personally tested and others are fan favorites. Be sure to read through my review of each brand so you can find the brands that will work best for your family and your personal preferences.

Fygg

Best for: Overall non-toxic toothpaste with hydroxyapatite

Fygg is my top pick for a non-toxic toothpaste because it combines nano-hydroxyapatite for enamel remineralization with prebiotics that help support a healthy oral microbiome. The formula is fluoride-free, gently whitens teeth, and comes in several flavors beyond the typical mint option.

Highlights:

• Fluoride-free
• Contains 3.1% nano-hydroxyapatite
• Includes prebiotics to support oral health
• Sweetened with xylitol and monk fruit
• Multiple flavor options for adults and kids
• Working on getting EWG Verified for all flavors

Available Flavors: Mild Mint, Vanilla Vibes, Coconut Cream, and Chocolate Swirl

My Take: I’ve tried several flavors and personally prefer the Mild Mint, but the Vanilla, Coconut, and Chocolate options are great for kids or anyone who doesn’t enjoy strong mint toothpaste. I also like that Fygg fully discloses its flavor ingredients instead of simply listing “flavor” on the label.

Risewell

Best for: Enamel remineralization

Risewell was one of the first brands to introduce hydroxyapatite toothpaste to a wider U.S. audience. Their formulas are designed to strengthen teeth, reduce sensitivity, and support enamel health without fluoride.

Highlights:

• Fluoride-free
• Original line contains micro-hydroxyapatite
• Pro line contains both micro and nano-hydroxyapatite
• Sweetened with xylitol and stevia
• Great option for cavity-prone or sensitive teeth

Available Flavors: Wild Mint, Cake Batter, and Flavorless.

My Take: The Wild Mint flavor tastes great, and I appreciate the research supporting hydroxyapatite for strengthening and remineralizing teeth. My mint-hating son is a fan of the Flavorless version.

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Boka

Best for: Unique flavors and sensitive teeth

Boka has become one of the most popular hydroxyapatite toothpaste brands thanks to its science-backed formulas and impressive variety of flavors. Their fluoride-free toothpaste uses nano-hydroxyapatite to help remineralize enamel while supporting overall oral health.

Highlights:

• Fluoride-free
• Contains nano-hydroxyapatite
• Sweetened with xylitol and stevia
• Extensive flavor selection for adults and kids
• Also offers mouthwash tablets and other oral care products

Available Flavors: Ela Mint, Vanilla Cardamom, Citrus Mint, Peppermint Blossom Probiotic, Coco Ginger, Lemon Lavender, Orange Cream, Watermelon Mint, Blueberry Dragonfruit, and Strawberry Mango.

My Take: I’ve only tried the Ela Mint flavor so far, but I’m intrigued by some of the more unusual options. If you’re bored with traditional mint toothpaste, Boka is worth a look.

Toothpaste isn’t the only product that spends a lot of time on your lips and in your mouth. If you’re making the switch to safer personal care products, be sure to check out my favorite natural lip balm brands too.

Cocoshine by Cocolab

Best for: Whitening without peroxide

Known for their popular Cocofloss dental floss, Cocolab created Cocoshine to help whiten teeth while supporting enamel health. The formula contains nano-hydroxyapatite and avoids peroxide-based whitening agents.

Highlights:

• Fluoride-free
• Contains nano-hydroxyapatite
• Designed to whiten while protecting enamel
• Sweetened with xylitol and stevia
• Flavor ingredients are fully disclosed

Available Flavors: Delightful Mint, Lychee Breeze, and Piña Colada.

My Take: I’ve used both the mint and the lychee versions. The tropical flavors are a fun departure from traditional toothpaste options.

Wellnesse

Best for: Whole-family oral care

Wellnesse combines hydroxyapatite with ingredients like neem oil and green tea extract to support healthy teeth and gums. The brand also offers a kid-friendly option and a charcoal variety.

Highlights:

• Fluoride-free
• Contains micro-hydroxyapatite
• Includes neem oil and green tea extract
• Sweetened with stevia and xylitol
• Kid-friendly flavors available

Available Flavors: Fresh Mint, Cinnamint, and Fresh StrawberrMy Take: I enjoy the peppermint flavor and appreciate that Wellnesse offers other oral care tools like a copper tongue scraper.

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ATTITUDE

Best for: EWG-Verified toothpaste

ATTITUDE offers one of the strongest safety profiles in the category, with EWG Verified formulas and options that include fluoride, hydroxyapatite, or both.

Highlights:

• EWG Verified
• Available with or without fluoride
• Some formulas combine fluoride and hydroxyapatite
• Includes papaya and green tea extracts
• Kid-friendly toothpaste options available

Available Flavors: Peppermint, Spearmint, and Strawberry.

My Take: I appreciate the whitening toothpaste that combines fluoride-plus-hydroxyapatite. For people who want the benefits of both ingredients, it’s a compelling option.

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Looking for more products that meet strict ingredient safety standards? Check out my guide to the best EWG Verified products for your beauty and personal care routine.

David’s

Best for: Sustainable packaging

David’s stands out for its recyclable metal tubes and included tube key that helps reduce waste. Most formulas are EWG Verified, and several contain nano-hydroxyapatite.

Highlights:

• Fluoride-free
• Some formulas contain nano-hydroxyapatite
• Mostly EWG Verified
• Recyclable metal packaging
• Includes metal tube key

Available Flavors: Peppermint, Mild Mint, Spearmint, Orange Cream, and Strawberry Watermelon.

My Take: The tube key may sound like a small thing, but I love being able to squeeze every last bit of toothpaste from the tube.

Essential Oxygen

Best for: Sensitive teeth and organic ingredients

Essential Oxygen takes a unique approach by using food-grade hydrogen peroxide as a whitening ingredient while avoiding glycerin and other common toothpaste additives.

Highlights:

• Fluoride-free
• USDA Certified Organic
• Glycerin-free formula
• Low-abrasion toothpaste for sensitive teeth
• Uses food-grade hydrogen peroxide

Available Flavors: Peppermint, Spearmint, and Cinnamint.

My Take: I’ve tried this toothpaste and enjoyed it, although it’s not one I use regularly. Their complete oral care system is particularly interesting if you’re looking for a more comprehensive routine.

Dr. Bronner’s

Best for: Organic ingredients

If you’re already a fan of Dr. Bronner’s Castile Soap, you’ll be happy to know they make toothpaste too. Their formula is fluoride-free and made with 70% organic ingredients.

Highlights:

• Fluoride-free
• Made with organic ingredients
• Flavored with essential oils
• Sweetened with stevia
• Simple ingredient list

Available Flavors: Peppermint, Cinnamon, and Anise.

My Take: The cinnamon and anise options are refreshingly different and make this a great choice for anyone looking beyond standard mint flavors.

Jack N’ Jill

Best for: Babies and young children

Jack N’ Jill specializes in toothpaste designed specifically for babies and kids. The formulas are safe if swallowed and feature gentle ingredients and fun flavors.

Highlights:

• Fluoride-free
• Safe if swallowed
• Sweetened with xylitol
• Contains soothing calendula
• Wide variety of kid-friendly flavors

Available Flavors: Watermelon, Apple, Banana, Blackcurrant, and more, plus an unflavored option.

Price: About $8 per tube

My Take: The Blackcurrant flavor was surprisingly tasty and makes brushing a lot more fun for kids.

Hello

Best for: Budget-friendly toothpaste

Hello offers one of the widest selections of natural toothpaste available at mainstream retailers. They carry both fluoride and fluoride-free options for adults and children.

Highlights:

• Available with or without fluoride
• Kid-friendly options
• Widely available in stores
• Affordable pricing
• Activated charcoal options available

Available Flavors: Peppermint, Fresh Mint, Watermelon, Raspberry, and more.

Price: About $5.99 per tube

My Take: The Fresh Watermelon kids toothpaste was a lifesaver when my son refused to use mint toothpaste. It’s one of the easiest brands to find locally.

Tom’s of Maine

Best for: Easy-to-find natural toothpaste

Tom’s of Maine helped pioneer the natural toothpaste category and remains one of the most widely available options on the market.

Highlights:

• Available with or without fluoride
• Affordable pricing
• Widely available in stores
• Multiple flavor options
• Long history in natural oral care

Available Flavors: Peppermint, Cinnamon Clove, Silly Strawberry, Orange Mango, and more.

Price: About $5.99 per tube

My Take: Tom’s is often the easiest natural toothpaste to find at grocery stores and pharmacies, making it a convenient option for many families.

Here are a few more toothpaste brands that I’ve seen recommended but haven’t had the chance to try for myself:

• Bite Toothpaste Bits (tube-free!)
• Primal Life Toothpaste Powder
• Spry
• Jason
• Desert Essence

Looking for non-toxic dental floss? Try Cocofloss!

Best Hydroxyapatite Toothpaste Brands

Hydroxyapatite toothpaste has become increasingly popular as an alternative to fluoride toothpaste. Hydroxyapatite is a naturally occurring mineral that makes up much of our tooth enamel and helps remineralize teeth by replacing lost minerals. While it has been used in Japan for decades, hydroxyapatite toothpaste is now widely available in the United States and is one of my favorite options for supporting enamel health and cavity prevention.

Here are my top picks for hydroxyapatite toothpaste:

Brand	Hydroxyapatite Type	Fluoride-Free	Best For
Fygg	Nano	Yes	Best Overall
Risewell	Micro & Nano (Pro Line)	Yes	Remineralization
Boka	Nano	Yes	Flavor Variety
Cocoshine	Nano	Yes	Whitening
Wellnesse	Micro	Yes	Families
ATTITUDE	Hydroxyapatite + Fluoride (some formulas)	No	Maximum Cavity Protection
David’s	Nano (some formulas)	Yes	Sustainable Packaging

If you’re looking for the best hydroxyapatite toothpaste overall, Fygg and Risewell are my top recommendations because they combine effective enamel-supporting ingredients with great flavor options and fluoride-free formulas. For whitening, I like Cocoshine, while Wellnesse is a solid family-friendly choice.

If you’d prefer a fluoride-free toothpaste that does not contain hydroxyapatite, brands like Dr. Bronner’s, Essential Oxygen, Jack N’ Jill, Hello and Tom’s of Maine are excellent options. These formulas rely on ingredients such as xylitol, essential oils, and gentle polishing agents to support oral health without fluoride or hydroxyapatite.

Why Switch to a Non-Toxic Toothpaste?

When you’re making the switch to safer personal care products, toothpaste is one of the first places I recommend starting. Think about it—we use toothpaste every single day, often multiple times a day, and those ingredients spend time in one of the most absorbent parts of the body: your mouth.

Many people are surprised to learn that conventional toothpaste can contain ingredients such as artificial flavors, artificial sweeteners, synthetic dyes, and certain foaming agents that they may prefer to avoid. That’s one reason why non-toxic toothpaste brands have become so popular in recent years.

Of course, the goal isn’t just to avoid questionable ingredients. The best non-toxic toothpaste should also help prevent cavities, support healthy gums, freshen breath, and keep your teeth strong.

If you’d like a deeper dive into specific ingredients commonly found in toothpaste, be sure to read my guide to toothpaste ingredients to avoid. For now, let’s focus on what you’ll find in today’s best non-toxic toothpaste brands.

What Makes a Toothpaste Non-Toxic?

While every brand has a slightly different approach, most non-toxic toothpaste brands focus on using ingredients that support oral health while avoiding unnecessary additives. Here are some of the most common ingredients you’ll find:

Hydroxyapatite

Hydroxyapatite is one of the most exciting developments in oral care. This naturally occurring mineral is a major component of tooth enamel and helps remineralize teeth by replacing lost minerals. Many people choose hydroxyapatite toothpaste as an alternative to fluoride, and research suggests that nano-hydroxyapatite may be similarly effective for remineralization and cavity prevention.

Whitening Ingredients

Natural whitening toothpastes typically rely on ingredients such as hydrated silica, calcium carbonate, activated charcoal, or food-grade hydrogen peroxide to help remove surface stains. These ingredients can help brighten teeth without the harsh bleaching agents found in some conventional whitening products.

Xylitol and Stevia

Most non-toxic toothpaste brands use naturally derived sweeteners such as xylitol or stevia instead of artificial sweeteners. Xylitol may offer an added benefit by helping reduce cavity-causing bacteria in the mouth. (Just remember that xylitol is toxic to dogs and cats.)

Essential Oils and Natural Flavors

Peppermint oil, spearmint oil, cinnamon, and fruit extracts are commonly used to flavor non-toxic toothpaste. I appreciate brands that clearly disclose their flavor ingredients rather than simply listing “flavor” on the label.

What Ingredients Should You Avoid in Toothpaste?

While there is ongoing debate about certain toothpaste ingredients, many people choose to avoid artificial sweeteners, artificial dyes, triclosan, and some synthetic foaming agents. Ingredient preferences can vary widely, which is one reason there are now so many non-toxic toothpaste brands to choose from.

If you’d like to learn more about specific ingredients and the research behind them, read my complete guide to toothpaste ingredients to avoid.

Fluoride vs. Hydroxyapatite: Which Is Better?

One of the biggest decisions you’ll make when choosing a toothpaste is whether to use fluoride or hydroxyapatite.

Fluoride has long been recommended by dentists because it helps strengthen enamel and reduce cavities. While some people have concerns about fluoride exposure, many experts continue to view fluoride toothpaste as a safe and effective option when used as directed.

Hydroxyapatite is a newer alternative that has gained popularity in the United States, although it has been used in Japan for decades. Because hydroxyapatite is a naturally occurring component of tooth enamel, many people view it as a more natural approach to remineralization.

Studies suggest that nano-hydroxyapatite can help repair enamel and may provide cavity protection comparable to fluoride. Recent laboratory testing found that all hydroxyapatite toothpastes improved enamel repair, though Fygg and RiseWell PRO showed the strongest results among several leading brands.

Personally, I’m a bigger fan of hydroxyapatite toothpaste, but I don’t consider fluoride toothpaste off-limits. The best choice depends on your oral health needs, your dentist’s recommendations, and your personal preferences.

The good news is that you’ll find excellent non-toxic toothpaste brands in both categories, and I’ve included options with and without fluoride in this guide.

Healthy Toothpaste FAQs

What is your favorite non toxic toothpaste brand?