prAna – Apparel with Purpose {Giveaway!}



Grand Portage pose created by The Om Collective in front of the new prAna store in the Twin Cities. (image credit Lisa Venticinque)

A New Store

If you are a fan of yoga and active lifestyle apparel, it is likely that you have run across the brand prAna before. One of my favorite shirts is a prAna design that I bought through Title Nine a couple of years ago. Well, a brand new prAna store just opened up in the Twin Cities area (50th & France in Edina for those of you who are locals) and I could not be more thrilled! To celebrate the opening, prAna held a Flash Flannel yoga event in front of the store last week. This was my first outdoor yoga event and although it was a little chilly, we kept warm doing yoga in our new prAna organic cotton flannel shirts!

The prAna Purpose

prAna is one of those cool companies that began as a tiny startup in a garage in California. They sewed clothing especially designed for yoga and climbing and shipped it to customers in surplus fruit boxes found at the local grocery store. For hangtags they made handmade paper out of ground up newspapers and attached them with twine and a safety pin.

Over time, the company has grown considerably, but they still have the same mission: to create purposeful garments designed for freedom of movement. And while the handmade paper and repurposed boxes were not scalable to a large business, sustainability is clearly still a core value.

prAna Clothing

Here are a few reasons why prAna is one of my go-to clothing brands:

A growing organic cotton collection including this Rapture Hoodie, which is my new favorite shirt:

Prana rapture hoodie
Many items made with recycled polyester blends and recycled wool. The Lucia Sweater is made from 40% recycled wool:

Prana lucia sweater

The first Fair Trade Certified apparel in the marketplace (they just won an award for it!). The Pow Wow Scarf is a beautiful example:

Prana pow wow scarfGiveaway!

How would you like to win a Fair Trade Pow Wow scarf of your very own? Use the Rafflecopter form below to enter and leave a comment letting me know which prAna products catch your eye. I will also be picking a local reader to win a 50% off shopping spree for you and a friend at the new Edina, MN store – so please write the word LOCAL in your comment if you want to be considered for that! The giveaway will run through midnight on Thursday, November 15th. Good luck!

a Rafflecopter giveaway

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(Disclosure: I was given some free clothing from prAna in exchange for my honest opinion.)


About Micaela

Micaela Preston is a marketing and communications consultant specializing in natural, organic and eco-friendly products and the health and wellness space. Micaela is available as a social media manager, green lifestyle writer, public speaker, brand ambassador and marketing manager.


  1. The Boni Headband is so adorable!

  2. purplelarkspur says:

    Love the Diva vest!

  3. I love the sublime skirt in black!


  4. Honestly love it all! The earthy tones are beautiful! Just might have to start with the Maura Jacket, unique, comfy and hip. ๐Ÿ™‚

  5. So hard to choose…I love everything prAna!

  6. I love the Deena Pant! LOCAL.

  7. My wife loves the long sweater made of the recycled wool. She wants me to win the scarf for her!

  8. The Julz Hoodie is awesome. LOCAL. ๐Ÿ™‚

  9. its too hard to choose one, but shawls are my favorites

  10. Love it all! Dangerous considering the store is just 7 blocks from home! LOCAL!

  11. Love it all but would just like to comment on the go green part of your site…i visited because i was curious bout the felting of wool. Shrug and shawl are my favorites.

  12. The Monarch Convertible Pants.

  13. I really like the Corrine sweater and Diva vest.


  14. I love the Ziggy sweater.

  15. I like the linea pant

  16. I like the diva vest!

  17. I like the Ally cabbie

  18. Seriously? I have to pick one look? This store is TOTALLY my style! If I had to choose one, I’ll take the Stella Top though.

  19. I like the Petra hoodie!

  20. I absolutely love the Petra Hoodie in blue!

    coriwestphal at msn dot com

  21. The Lucia sweater looks so comfy and stylish!

  22. I like the Sabin Chakara Top in the black.

  23. I like the Bella Scarf!

  24. I could live in the Rapture hoodie!

  25. i really like the Sydney sweater dress, although I’m not sure it would look good on my. Maybe it can be my goal for going through P90X… On the other hand, I’ve always loved convertible pants so their Monarch is cute. I can’t pick among their sweaters. I’ll just have to win the lotto so I can buy a bunch of them.

  26. I love the Sylvie Jacket, and ALL the skirts!