How to Buy Better Beauty and Personal Care Products

How to Identify Better Beauty Products

In my recent panel at the ShiftCon social media conference, called Beauty and the Beast: Navigating the World of Green Beauty, I talked about how to identify beauty and personal care products that are better for people and the planet. As promised, I’m sharing some of that information with you!

These days there are plenty of safer products available – but identifying them can be confusing. I think you’ll agree that once armed with the right resources and information, it’s a lot easier to find products with the attributes that matter most to you – whether it’s product safety, natural ingredients, certified organic, cruelty free or something else.

Why it matters

Did you know that the average woman uses about 12 personal care products on her body every day?  Due to a lack of testing and regulation, we’ve got hormone disrupting ingredients in skin care, cosmetics containing lead and other heavy metals, carcinogens in shampoos and many more harmful chemicals in products we use on our skin every day.

How products are made is also important. Some brands do a better job than others at sustainability and social measures like paying fair wages or animal protection.

Don’t be greenwashed 

As a general rule, it’s smart to read product labels to help you decide which personal care products to buy. Sadly, labels can be deceiving. Many brands that are jumping on the better, safer, greener bandwagon are not really all that better, safer or greener. They can slap a few appealing claims on their label and no one is regulating what that means. Here are some terms you may find on personal care and cosmetic products that do not have any legal definition – in other words – buyer beware!

  • Natural
  • Organic (unless accompanied by a certification)
  • Non-toxic
  • Hypoallergenic or physician approved
  • Simple
  • Safe

Use the Skin Deep database

skin deep hazard ratingsOne of the most popular tools for identifying safer products is the Skin Deep Cosmetics Database from the Environmental Working Group (EWG). Skin Deep provides safety ratings on personal care products and ingredients with a hazard score of 1-10 based on the known and suspected hazards of ingredients. Search by specific product, product type, brand or ingredient. Use online for comprehensive safety information or download the mobile app to scan products in-store.

Look for certifications

Certain certifications and seals of approval can be very helpful in identifying the types of personal care products you are looking for. When you see one of these seals on a product package, you know it has met a stringent set of requirements. Keep in mind that not all safer, better products use these certifications due to the expense and time it takes to earn them.

usda organicUSDA Organic

  • Products must contain at least 95% organic ingredients
  • Standard created for food products (USDA has no authority over the production and labeling of cosmetics and personal care products)
  • Certifying agent’s name and address must appear on the label
  • Example: Coco Kind
  • Learn more

NSF sealNSF/ANSI 305

  • Standard developed for personal care and cosmetics using organic ingredients
  • Formula must contain at least 70% organic content by weight
  • Example: Aubrey Organics*
  • Learn more

npa sealNatural Products Association

  • Standard created specifically for personal care products
  • Minimum 95% ingredients of natural origin
  • No ingredients with any suspected human health risks
  • No processes that significantly or adversely alter the natural ingredients
  • Example: Badger
  • Learn more

WF premium_body_care_sealWhole Foods Market Premium Body Care

  • Stringent guidelines for ingredient safety, environmental impact, source and efficacy
  • Over 400 unacceptable ingredients including parabens, polypropylene glycol, sulfates, artificial fragrances and many more
  • Used for both private label and independent brands sold at Whole Foods Market
  • Example: Earth Mama Angel Baby
  • Learn more

leaping bunnyLeaping Bunny

  • Company audit required to ensure no animal testing
  • Ingredient suppliers included
  • Example: Juice Beauty
  • Learn more

Peta Cruelty FreePETA Cruelty Free 

  • Company pledge required but no audit
  • Bunny Free App available
  • Example: Acure
  • Learn more

certified-veganCertified Vegan

Fair trade certified ingredientsFair Trade Certified

  • Ingredients sourced in a way that benefits workers, farmers, consumers and the earth
  • Example: EcoLips
  • Learn more

Sick and tired of having to be a detective in the cosmetics aisle? Check out fellow panelist Lori’s post about advocating for better beauty products over on Groovy Green Livin! 

How do you make decisions about personal care and cosmetics? 

postsiggie4 copy



(*Note: Mindful Momma occasionally uses affiliate links. If you make a purchase through a link, I may receive a small commission. Thank you for supporting Mindful Momma!)

Gearing up for National Women’s Health & Fitness Day

National Women's Health & Fitness Day via

Thank you go Adora Calcium Supplements for sponsoring this post. With all the talk of detoxing and fitness boosting I've been hearing lately, it seems that September is the new January. It makes sense after all the indulgences of summer (which were totally worth it by the way), but now it's time for a renewed dedication to exercise … [Continue reading]

Top Ways to Get More Calcium in Your Diet

5 Ways to Boost Calcium for Bone Health via

Thank you to Adora for sponsoring this post. You slather your skin with sunscreen, protect your eyes with sunglasses, and eat heart-healthy foods. But what have you done for your bones lately? We tend to take our bones for granted, fully expecting them to support our daily activities until the day we die. But bones need some … [Continue reading]

Natural Ways to Get a Good Night’s Sleep

Natural Ways to Sleep Well via

Thank you to Petal & Post for sponsoring this blog post. We all know the feeling of trying to wake up and get moving after a poor night's sleep. If it's just one night, I'll usually snap out of the fog after a shower and a strong cup of coffee. But when it goes on for too long, the negative effects of sleep deprivation start to … [Continue reading]

Celebrate Imperfections with Eden Juice

Celebrate Imperfections with Eden Juices

Thanks to Eden Juice for sponsoring this post. We all have them. Things we don't like about our bodies. Flaws. Imperfections. Our tendency is to want to hide them. Cover them up. Photoshop them out. But what if we took a different approach? What if we celebrated our differences because after all, they are what makes us unique. A … [Continue reading]